ABS-CBN, the country’s largest and leading multimedia conglomerate, ruled nationwide TV ratings with more Filipinos tuning in to its programs in May, hitting an average total day audience share of 42%, or 11 points higher than GMA’s 31%, according to data from Kantar Media.
ABS-CBN’s noontime show “It’s Showtime” continues to be the country’s number one noontime program with an average national TV rating of 15.2%, an uptick from the previous month’s 13.7%. “Eat Bulaga,” meanwhile, remained steady with 12.9% from 12.4%.
“It’s Showtime’s” improved performance even buoyed ABS-CBN’s noontime to early afternoon block (12NN-3PM) for the said month, growing to 43%, two points higher from the previous month’s 41%, versus GMA’s 33% in May.
Even more Filipinos tuned in to ABS-CBN primetime block, when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently, which gained an audience share of 46%, 16 points ahead of GMA’s 30%.
Out of the top 15 regular airing programs in May, 13 were produced by ABS-CBN (See the list of the Top 15 Programs Nationwide for May here).
Meanwhile, in Balance Luzon (areas in Luzon outside Mega Manila), ABS-CBN enjoyed a bigger lead in total day audience share with 44% vs GMA’s 33%. In the Visayas, ABS-CBN prevailed with 50% vs GMA’s 27%, while in Mindanao, ABS-CBN’s audience share averaged 54% vs GMA’s 22%.
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Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
ABS-CBN earlier reported a net income increase of 66% to P508 million in the first quarter of 2013 from P306 million in the same period last year, due to strong regular advertising revenues and election-related ads.
ABS-CBN recently announced its venture into the telecommunications business with a media-sharing partnership between ABS-CBN Convergence and Globe Telecom that will enable ABS-CBN to deliver content and offer traditional telecoms services on mobile devices.
